Monday 20 October 2014

Analysis of Menus

Menu A has a very distinctive difference to Menu B when it comes to the use of grammar, lexis and graphology. Firstly, menu A's language is an informal register, aimed towards local visitors from the area that the care is set in. This is apparent due to the use of colloquial language, 'bacon barm'. This is a significant feature of the menu as even I didn't know what a 'bacon barn' is, meaning that I cannot understand the language that must be used in the area that the cafe is set. The use of slang and accommodation also demonstrates the informality of this menu. The menu includes words such as 'hot-pot', where the preposition has been taken out to make the menu seem more friendly and punchy to the reader.

Menu B is however a very different style of menu, as the menu is clearly for an expensive dinner menu. The interesting use of grammar in menu B conveys the more formal register as opposed to text A, 'masked in a pink peppercorn sauce...'. The use of adjectives to describe the cuisine is put into complex sentences to appeal to the audience and to tempt them. The language techniques such as alliteration, 'peeled prawns' to enhance the purpose of the menu- to persuade.

1 comment:

  1. Some good comments and reference to the frameworks is clear. Try to separate them out into individual paragraphs and use a range of examples to support your points. You can then show off your use of terminology! Aim to discuss the context of the texts a little more. Right idea though!

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