The advertisement inside an issue of a woman's magazine for the new music phone from Samsung attracts attention and interest of a subset women that are reading the magazine as well as the stereotypical feminine colours of pink and the appearance of Beyonce holding the new and exclusive product. The way in which Samsung have cleverly portrayed the image of this phone is signaled through the images of pop star Beyonce, holding the phone that is being promoted. The image reflects the caption which is underneath to not only inform the audience about the phone but to connect the image to the phone, "imagine flipping from your music, to your life and back again", linking with the image of Beyonce holding the phone listening to her album through headphones, and then the same image flipped however this time she is holding a phone in the 'normal' home setting. This allows the audience to empathize and imagine themselves in Beyonce's place, having the freedom of listening to music as well as having a normal day to day setting all in one phone. Knowing that Beyonce is a huge inspiration to many people encourages the audience to want to buy the phone.
As well as the advertisement of the phone itself, there is also promotion within the promotion itself as Beyonce's album is shown at the bottom left of the poster, and the music version of the phone is playing Beyonce's album.
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