The advertisement inside an issue of a woman's magazine for the new music phone from Samsung attracts attention and interest of a subset women that are reading the magazine as well as the stereotypical feminine colours of pink and the appearance of Beyonce holding the new and exclusive product. The way in which Samsung have cleverly portrayed the image of this phone is signaled through the images of pop star Beyonce, holding the phone that is being promoted. The image reflects the caption which is underneath to not only inform the audience about the phone but to connect the image to the phone, "imagine flipping from your music, to your life and back again", linking with the image of Beyonce holding the phone listening to her album through headphones, and then the same image flipped however this time she is holding a phone in the 'normal' home setting. This allows the audience to empathize and imagine themselves in Beyonce's place, having the freedom of listening to music as well as having a normal day to day setting all in one phone. Knowing that Beyonce is a huge inspiration to many people encourages the audience to want to buy the phone.
As well as the advertisement of the phone itself, there is also promotion within the promotion itself as Beyonce's album is shown at the bottom left of the poster, and the music version of the phone is playing Beyonce's album.
Monday 27 January 2014
Monday 20 January 2014
Lesson Work: Investigation in the Language of Messaging
For my investigation looking into the language and different abbreviations
that are used within messaging, I have decided to look at how differently
younger teenagers talk compared to older teenagers. The difference in language,
abbreviations and emojis/emoticons will be looked at depending what age the
person is.
I have decided to research into the different use of socialect, grammar and use of emoticons/emojis depending on how old the person who is sending the message. I narrowed my category down to look into the messages of teenagers, looking further into the ages of young/pre-teens and old, mature teenagers.
The evidence that I have collected is a few sample conversations of myself talking to my friend. I have been friends with my sample friend for many years, meaning that I am able to look at our very first instant messaging messages, and the present messages we send, noticing a difference in how we speak. It has become apparent that there us a difference between the language that is used when I was a young teen, compared to how I talk now/in the present. There is a similar correlation between my friend's language and how it has changed.
There seems to be a continuous use of emoticons used to set a friendly tone in the messages at a younger age, ':)' is used an extravagant amount to keep the friendly register throughout the conversation. However looking at the recent messages, the register seems to be of a more intimate, jokey form. This is because we are both comfortable with the strong friendship and we know each other well enough to not need to set the friendly tone. It seems that the emoticons that are used in the recent messages are used, however for a different purpose. The emoticons that are used in the conversations are used not to be friendly, but to give a sarcastic tone to what has just been said, 'OK THEN;/////', ':((((((((', the multiple use of brackets and slashes are used for effect to show the messenger that the sender is not serious about what has just been said.
The use of abbreviations is also used during the young-teen period, 'hun' however the use of ‘babes’ during the more recent conversations is purposely put for a sarcastic tone. It seem to be seen as funny and ironic when old abbreviations and socialect is used within conversations. Using old short-hand text talk is seen as 'uncool' nowadays, and people tend to associate people who are young and still using this text talk as 'chavvy'. The short hand messaging is used to be sarcastic or to imitate 'chavvy' people as it is seen as grammatically incorrect/illiterate if you use this type of language.
I have decided to research into the different use of socialect, grammar and use of emoticons/emojis depending on how old the person who is sending the message. I narrowed my category down to look into the messages of teenagers, looking further into the ages of young/pre-teens and old, mature teenagers.
The evidence that I have collected is a few sample conversations of myself talking to my friend. I have been friends with my sample friend for many years, meaning that I am able to look at our very first instant messaging messages, and the present messages we send, noticing a difference in how we speak. It has become apparent that there us a difference between the language that is used when I was a young teen, compared to how I talk now/in the present. There is a similar correlation between my friend's language and how it has changed.
There seems to be a continuous use of emoticons used to set a friendly tone in the messages at a younger age, ':)' is used an extravagant amount to keep the friendly register throughout the conversation. However looking at the recent messages, the register seems to be of a more intimate, jokey form. This is because we are both comfortable with the strong friendship and we know each other well enough to not need to set the friendly tone. It seems that the emoticons that are used in the recent messages are used, however for a different purpose. The emoticons that are used in the conversations are used not to be friendly, but to give a sarcastic tone to what has just been said, 'OK THEN;/////', ':((((((((', the multiple use of brackets and slashes are used for effect to show the messenger that the sender is not serious about what has just been said.
The use of abbreviations is also used during the young-teen period, 'hun' however the use of ‘babes’ during the more recent conversations is purposely put for a sarcastic tone. It seem to be seen as funny and ironic when old abbreviations and socialect is used within conversations. Using old short-hand text talk is seen as 'uncool' nowadays, and people tend to associate people who are young and still using this text talk as 'chavvy'. The short hand messaging is used to be sarcastic or to imitate 'chavvy' people as it is seen as grammatically incorrect/illiterate if you use this type of language.
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